Most of the studies that used one of the multivariate analysis techniques, such as online shopping in bangladesh or linear regression, reported a positive correlation between online and physical shopping, indicating that the former complements the latter. Findings from multiple studies by online shopping in bangladesh 7 insinuate a complementary effect between online and brick-and-mortar shopping in the Dutch setting. Farag et al. relied on online shopping in bangladesh to identify the positive correlation between online and physical shopping in the Netherlands. Similarly,to argue that internet shoppers' trip rates are higher than non-internet shoppers in the USA. Using two-step linear regression, online shopping in bangladesh  noted a complementary relationship between teleshopping and shopping trip frequency in the USA. However, the same study reports reduced travel distance (including shopping and other purposes) for the tele shoppers. More recent studies from the USA also suggested a complementary relationship between online and physical shopping frequency . Dias has also found intricate complementary and substitutive relationships at el. However, it can be noted that online shopping in bangladesh differentiate between grocery and non-grocery products for online shopping, unlike some previous studies.